Leasing
Effective rent is the only rent that matters
Face rent looks great on a deal sheet. Effective rent — net of concessions, free months, and work-letter — is what your CFO will live with.
9 min
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We publish what we actually email to clients. No takes on macro, no thought-leadership. Just the spreadsheets, scripts, and second opinions we'd want as an operator.
Face rent looks great on a deal sheet. Effective rent — net of concessions, free months, and work-letter — is what your CFO will live with.
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